Brent Worley Blog

So I have been struggling a little bit with some thoughts on Internet Marketing as I was only taking one approach. In short, I could consider myself lazy in my Internet Marketing efforts. I found that approach “worked” but wanted even better results.

I went back to my information obtained from FormerMLMLoser.com and their Internet Marketing Home Study Course and decided that it was time to get back to the basics (from the perspective he teaches it, but keeping my approach and working both ends).

First, remember that the primary goal of Internet Marketing is traffic and exposure. Secondary goal is prospects and finally sales or converts. If you do a poor job on part one, two and three are exponentially harder to accomplish. So my goal for my business marketing efforts (my main efforts right now in my internet marketing) was to keep what I was doing with my blog but use the other methods of generating backlinks, high result pages, etc, to drive more traffic to the site, to see the message more, to sign-up for my list, and to call me.

So far tonight, I have worked with my blog, two sites that allow custom content, a MySpace page, and this blog.

On one keyword, I already had most of the top 10 listings in Google for what little work I had done tonight.

The main keyword I am going to try to crack is heavily guarded by a mentor of mine, but my goal is not to overtake him (necessarily) but to get in the running with him in the top 5-10 of the main keyword.

Of course, along with that, I need to explore other keyword combinations and see what else I can work into this marketing blitz I am doing.

The bottom line to this is, my goal with Internet Marketing is to create an intriguing message, then drive massive traffic to it, and let things take their course. It is going to take a daily effort (and sometimes multiple daily efforts) to get it done, but I have a specific goal for my business that I need to hit in a short amount of time.

Oh yeah…by the way, here’s something you should consider:

The Internet Marketing Home Study Course is $497 by itself.

My company cost less than that to join. When you join with our team, you will get access to this course for free, plus a ton of marketing help, tips, and tricks that are not all included with the home study course.

How do you join? Well, call me (501-329-2687) and we can discuss.

And when you do join, I’ll release a little bit more to you (personally) about what I do to generate those high rankings in Google using the techniques from the course and what I have learned. After all, the goal is to let internet marketing market your business and you concentrate on growing.

I’ve been thinking on this for some time now, and there is no nice way to say it:

Just because you have a title does not make you a leader.

Brent, what in the world does this mean?

All too often we confuse people in a position or with a certain “badge” on their name with being a leader. A lot of times this could not be further from the truth. Just having a title or a function does not entitle you to being leader. Rather, your attitude and actions are what make you a leader.

I’ve had the privilege and honor to be in leadership on a variety of leaders and over a variety of people and groups. The one thing I always knew was that if I was going to be given a leader’s title, I had to have a leader’s actions. I could not simply take on the designation without taking on the responsibility that comes with it.

A group I used to associate with regularly all have leadership titles or functions within a common organization. To the common person, they are in leadership and therefore are “leaders.” Yet when I look at how these individuals treat others and the attitudes they carry with themselves, I realize they are nothing more than someone with the title. I would not consider any of these leaders in the sense that this article is referring to.

A leader has to accomplish two things to be a leader, and these two things must be in their daily lives and not just in the function they perform.

First, a leader must be willing to serve those who follow them. I knew when I was elected president of my fraternity in college that I had more responsibility than just leading meetings and making decisions. I had to be the one that helped the most, that served the most, and the one who set the example of what it meant to be in the frat. The same goes for various other positions of leadership I have been in. I had to work harder to serve those around me than I had to make decisions or pat myself on the back. What I see from a lot of people is a self serving attitude in leadership instead of a serving others attitude. If you are not willing to serve, you are not ready to lead. The best leaders I have served under motivated me to do my best by watching them do their best.

A leader must also possess an attitude. This term often comes across negatively, but in this case it is meant to be positive. The attitude the leader must have is one of caring, one of compassion, one of servant hood (as discussed above), and then one of authority. People do not respect leaders who show authority before compassion. People might obey, but respect is often missing. This is not always an easy task to accomplish but must be done to be a fully effective leader.

If you are sitting here doing some soul searching, as I often did in my development of my leadership thoughts, than there are probably some points in there that apply to you. How do you treat others? How do you serve? Do you set the example or do you tell others about the example?

Remember that even after you are gone, your character and integrity stick with people. As a leader, make sure what sticks is an example of what leadership should be and not what the title affords you.

I can honestly say one thing about my 10 year reunion:

I am glad I went.

At first, I was very skeptical about going. Most of my close friends in high school I had kept up with (although not as much as I probably could have or should have), and the rest of my close friends in high school were either from the class above or the class below.

But I was glad I went.

I got to see both of my non-frat college roomates (Garth Johnson, who was our class valedictorian, and Drew Keller, a musician friend of mine and my roommate from our freshman year at the University of Central Arkansas). Several other good friends were there too.

Friday night was a family night at the park. Essentially, that means that if you have kids you are chasing them down instead of getting to socialize. It was not that great of a time, other than seeing who all was likely to show up for the weekend. I talked to a few people I had not seen in a while, some that I see around, and, just like in high school, did not speak with many that I never spoke with.

A highlight was getting to spend time with our good friends from Mississippi (not the Memphis area, in case you are reading this), Buster and Amanda Harris. Buster was one of three people I was extremely close to in high school. We still get to hang out several times each year. They crashed at our house Friday night. We stayed up too late talking (around 2am we finally decided it was time to crash, since had had to direct a band at a Junior High Band camp the next morning). Its always a great time getting to spend time with them.

Saturday night, though, was the best part. No kids, marginal food (well, not that bad of food at least), and a chance to chill and get caught up with many people I talked to in high school that I barely recognize now. In fact, it took me half the night to recognize someone that was in band with us in high school. Others I remember quite well.

After eating, we decided to hang out on the deck at Eagle View and enjoy a very nice summer evening (which is rare here in Arkansas). Buster, Amanda, my wife April, and April Tarno (a very close and dear friend from high school and beyond), and I had a lot of catching up and reminiscing to do. We talked about the good times, the people that were there, and more about the people who were not there that we expected to be there. In fact, there were a ton of people that we were expecting to see that live near that did not show.

And of course, some that we are glad that did not show.

I owe showing up to Buster and April (Tarno, not my wife). If she had not called me Tuesday and Buster not talked to me about going Wednesday, I probably would have missed out on a good time.

So class of 1998, we’ll see most of you again in another 10 years. Hopefully, this time I’ll get a chance to talk to a few more of you.

This past weekend was a nice two-day holiday for April and me. We decided to dash out-of-town last minute and get down to Tunica for two nights.

We stayed at Sam’s Town, which is not our normal place (usually stay at Gold Strike). The rooms were okay, the gaming floor was so-so, but the poker was hopping!

We got there Sunday around 4, took forever to check-in, got settled in, and then we both decided to play a poker tournament. This is April’s 2nd live tournament ever, but she wanted to play for the pure fun of playing and have a good time.

She bubbled the final table (finished 11th, top 10 get seated at the final table), I finished 3rd for $300. Good start to the trip.

We had a medium win on a slot machine and were way up for the trip.

The next afternoon, we play the same buy-in tournament. This time I almost made the final table again (12th, took two horrendous beats, both times with getting my chips in with a big lead), but April ended up making the final table and chopping (dividing the remaining prize pool) for $400 with three other guys.

The trip was short, profitable, and fun…but mainly just short.

Energy

Zurvita, a marketing company I work with, is going to be offering energy services in the near future. Two other companies in direct marketing have done this and done it successfully, but they have been on a smaller scale within the United States.

I put the press release up on my Zurvita Blog. You can read it at http://www.brentworley.com/zurvita-blog/.

I’m big on making money (it might not buy happiness, but it does buy time freedom). Having the ability to earn on a necessity that people have, a service that they have to have.

Its an exciting time in Zurvita and things only seems to be getting better!

Reunions

This weekend is my high school 10 year reunion. At first I was a little hesitant to go (most of the people that I was close with in high school I still keep in touch with). But a couple a friends got me thinking and now we are going to one event tomorrow night for it. I’m probably going to take pictures and post them of the old group.

I’ll be surprised to see who shows up and who doesn’t. I believe we graduated 215, so if we hit 33% of that I think we’ll be doing good. I am excited about meeting back up with a few people, most of which I have been in contact with over the last few years.

So thats it for now. I’ll be back with a post reunion report and some updates on some Internet Marketing things I am experimenting with.